Every Customer Journey Needs a North Star

At Polaris Software, we make sales and marketing platforms like Benchmark Email, BenchmarkONE, and Contacts+ that are used by thousands of SMB customers worldwide.

Our tools help SMBs build stronger customer relationships and navigate the complexities of the journey from lead to customer.

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Latest News

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Benchmark News

A New Era for Email: Benchmark Introduces Modern Platform Built for Busy Marketers

SAINT LOUIS, MO – OCTOBER 7, 2025 – Benchmark Email today announced the launch of its fully reimagined email marketing platform and brand identity, built on modern architecture to meet the needs of today’s busy marketers. With this launch, Benchmark repositions itself as the go-to solution for marketers seeking simplicity, clarity, and control – without the weight of bloated software.

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Benchmark News

Say Hello to the New Benchmark: A Simpler, Stronger Brand for Smarter Email Marketing

Today, we’re excited to share something new: a reimagined brand built to reflect exactly what modern email marketers need (alongside an exceptional new product we built from the ground up).

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Benchmark News

Email Marketing Reimagined: Say Hello to the Next Generation of Benchmark Email

Email should be the easy part of your day. That’s why we rebuilt the Benchmark Email platform and created a stunning new brand(!) from scratch. Meet the new Benchmark Email – a reimagined product built from the ground up to help busy marketers do more with less.

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Benchmark News

Sales and Marketing Software Leader, Benchmark Email, Launches AI-Powered Suite of Tools

SAINT LOUIS, MO, Aug 2, 2022– Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features.

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Benchmark News

Polaris Software Adds New Role to Oversee Product Strategy Across Global SaaS Business

ST LOUIS, Missouri, May 17, 2022 – Polaris Software, a leading provider of sales and marketing software, announced today that the company has hired Jeff Zimmerman as its first product leader to oversee product.

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Benchmark News

Sales and Marketing Software Leader, Polaris Software, Doubles-Down on Customer Interactions, Surpasses 1 Million Users

Polaris Software, a leading provider of sales and marketing software, announced today that the company has surpassed 1 million users through its global base of over 25,000 customers.

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Benchmark News

Your iOS 15 To-Do List from Benchmark Email

As Apple rolls out new privacy protections for users, email service providers (like Benchmark Email) will have less data on some users. We’re excited to tackle this challenge head-on with the rest of the email marketing community.

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Benchmark News

Benchmark Email Announces Acquisition of Contacts+

Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, today announces that it acquired Contacts+, a subsidiary of Denver-based FullContact.

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Benchmark News

SaaS leader Hatchbuck Announces Rebrand to BenchmarkONE

Hatchbuck, a leading software as a service provider of sales and marketing solutions, today announced its rebranding to BenchmarkONE.

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BenchmarkONE News

BenchmarkONE Launches The Free Forever Plan

The Free Forever plan gives users access to a robust contact management and email marketing platform at no cost.

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Benchmark News

Introducing Benchmark Landing Pages

Take customer experience to the next level and grow your contact lists with Benchmark’s new landing page builder.

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Our Sales and Marketing
Software Products

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DELIGHT IN THE INBOX

Benchmark Email

Small & large senders alike engage with subscribers and customers through an easy-to-use email marketing platform.

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POWER THE CUSTOMER JOURNEY

BenchmarkONE

An all-in-one CRM gives small businesses and marketing agencies simple, yet robust tools for managing their pipeline and turning prospects into customers.

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CONNECT WITH THE PEOPLE WHO COUNT

Contacts+

For professionals who depend on their personal address book, Contacts+ automatically enriches, cleans and dedupes contact data - and syncs contacts across their favorite devices.

Guiding the customer journey for
1 million+ users worldwide

Customer Story

dellany
End-brain-cancer-chris-elliot

“In the nonprofit world, communication is key to getting your message out and educating your audience. BenchmarkONE gives us the integrated communication tools we need combined with simplified database management.”

Dellann Elliot Mydland

President & Chair
@ END BRAIN CANCER INITIATIVE

High Marks for Customer Satisfaction

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4.6 · 5.1K RATINGS
app-store
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